The rise of social media platforms have revealed the importance of video-focused marketing. While Instagram and TikTok are great tools to promote listings and attract younger generations, you shouldn’t stop marketing on Facebook. As the largest social media platform in the world, here are four reasons why the Charter Title team thinks your marketing strategy should still include Facebook.
Facebook Business Profiles
As a start-up, small agency or established household name, Facebook’s business pages offer online business profiles that make it easy to display basic information about your services. You’ll also be able to upload consistent posts and conduct live webinars to engage customers.
Many Active Users
With almost three billion monthly users, Facebook is not only a perfect opportunity for brand awareness but also for advertising. With advertising, you’ll receive more visibility and boost traffic to your website. Establish a balance between organic and sponsored content to promote your business to a variety of users.
One Platform/Versatile Content
Social media tools usually focus on one primary form of content, but Facebook maintains a versatile platform that allows you to share multiple types of content, including video. This allows you to provide what everyone is looking for.
Invested Audience
Facebook remains the most popular social media network among users aged 35-44, and 70% of all adults still use the platform. With Facebook Audience Insights, you learn more about your specific audience and can create content accordingly.
While other avenues may generate more buzz, Facebook is still key, and its transparent audience will help your next marketing campaign succeed. The Charter Title crew can’t wait to partner with you so give us a follow today!
